Aikawa is a great restaurant when the crowd isn't too big. We thought that given so many people were still on vacation and everyone always spends too much over the holidays...and even eats too much...we foolishly thought we wouldn't have a big group.

Within 1 day we have 28 confirmed attendees and had to turn away people...WOW what a great start to the New Year.

We spent time talking about Metrics and the need/benefits to measuring our Return on Investments. Let's face it  Entrepreneurs are not great at measuring... If we were we would probably be working in large corporations measuring things...but we are genius at providing our own services.

So this was a friendly wake up call with a quick overview of some Marketing type metrics that are so easy to measure daily.

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    Pat Snow is Managing Director of Stratégies 4B, the Consulting Boutique that specializes in helping Service Business Owners and Professionals to grow their business quickly. Gain clarity, develop right strategies and design Marketing Action plans that work to help you grow your ideal business.


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    Pat Snow

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